Vision, Mission and Strategies

Vision

Our vision is to become a universal, respected and leading participation bank that strengthens participation banking not only in Türkiye but also in the region, producing continuous value and offering more to our customers with whom we share at every stage.

Mission

Our mission is to become a participation bank that understands the needs and expectations of the customers in the best way and offers them the most appropriate solutions and value suggestions from the most appropriate channel, that operates with sustainable profitability and efficiency in world standards and facilitates financial access by considering customer satisfaction, being aware of the principles of participation banking, its ethical values and social responsibility.

STRATEGIES

The Bank's main strategic priorities are structured under the headings of Sustainable Profitability, Competency Transformation, Focused Growth, Participation Banking, and Agricultural Banking.

Sustainability Profitability aims to achieve growth through a financing approach covering a broad customer portfolio, together with product- and distribution-driven expansion. Long-term and balanced profitability is targeted through digitalization, cost and efficiency management, and diversification of funding sources.

Competency Transformation focuses on improving employee competencies in line with the Bank's strategic priorities, increasing knowledge depth in priority areas, particularly agriculture and foreign trade, and strengthening data, analytics, and digital capabilities.

Focused Growth is based on expanding the customer base, improving service quality, and achieving inclusive growth across business lines within the framework of a multi-channel access model where the branch network and digital channels are managed together.

Participation Banking aims to ensure compliance with participation principles from product design to operational processes through the Advisory Committee and relevant control mechanisms, and to support long-term value generation through green and ethical financing practices.

Agricultural Banking, within the participation finance model based on production-oriented financing and risk sharing, considers the support of sustainable production as a strategic priority through planned production, efficient irrigation, renewable energy investments, agricultural insurance, and advisory services.

These strategies reflect the strategic framework implemented by the Bank during the 2022-2025 period. In the Bank's 10th year of operations, the 2025 Strategy Workshop was held, and the achievements of previous periods were evaluated within the scope of the existing strategic plan. In the last quarter of 2025, work on the new strategic plan covering the Bank's 2026-2030 targets was initiated.